Selling is the number one skill on the planet
Every raise, every yes, every idea that ever actually happened went through somebody selling it. Almost nobody is taught how.
Free · The Magic Triangle
How to sell anything to anybody in three minutes or less
Ethically — this only works when the other person genuinely wants what you have. So you start with what THEY want, and everything you say afterwards connects back to it. That is why it lands without pressure, why they remember it, and why they can repeat it to somebody else when you are not in the room. You draw it on a napkin. It takes ten seconds to learn.
About 5 minutesA method you learn in 10 secondsYour pitch, step by step, to download
No credit card. Three free every account.
Two real examples
One business, one personal — a pitch you learn in 10 seconds and deliver in three minutes.
Sold to · The owner of a service business
Sold to · A colleague you want a date with
The middle is what that person already wants. Never what you are selling. That is the whole trick.
Works on a clientWorks on your bossWorks on a teammateWorks on your landlordWorks on a first dateWorks on your teenagerWorks on an investorWorks on the school committee
Why bother
Sales is the skill nobody teaches you
You need it for a contract, a pay rise, a favour and a Saturday night. Five minutes here, free, and you walk away with a pitch.
Done right, it stops being about you
Open with what the other person wants and the pressure leaves the room, for both of you. That is what makes it ethical. It is also what makes it work.
You already do this every day, badly
Getting a deadline moved. Getting the kids to eat their vegetables. Getting your idea past the one person who can kill it.
Four things beat a script
Under pressure you will forget a script. Nobody forgets four words on a triangle they drew themselves.
It keeps working after you leave
They drew it. That piece of paper sits on their desk making your case while you are somewhere else entirely.
Learn it once, use it everywhere
Ten seconds to learn, and it is the same four moves whether you are asking for a contract, a raise, or a date with someone you admire.
Who is teaching this
This is not a theory I read somewhere
Thirty years selling, and a long stretch of it teaching people who hate selling how to do it without becoming someone they don't like. The Soft Sell System is an Amazon bestseller. The Magic Triangle is the part of it I use most, and it is the part that travels furthest — it works on a boardroom and it works on a fourteen-year-old.
Nathalie Sabrina DahlFounder, The Outbound Marketing Agency
- 859+coaches and consultants helped
- 30+years selling and teaching selling
- ★Amazon bestseller — The Soft Sell System
- 100sthrough the Sales Bootcamps and workshops
It works on their people too
What happened when they used it
Partners, founders and CEOs who took the same method into their own conversations.
CHF 10,000 to 2 clients, on his 3rd pitch
“I went from being a greenhorn in sales to selling over 10,000 Swiss Francs to 2 clients after my 3rd pitch. It was shocking, really.”
Both tools in use immediately
“The 'Sell like a Coach' template is brilliant — I've had different templates and this one ties it all together. And the other thing is the triangle: a really great design tool for anything, a project, a product, an offer. Both things I can use right away.”
Three sales in his first four weeks
“The first person I offered this product to, bought it. And then a second, and then a third sale. And I only started 4 weeks ago.”
4 of her first 5 calls became clients
“A bunch of fluffy ideas suddenly became a systematic approach. The first 5 calls I did — 4 out of the 5 were happy to start with me.”
A six-figure deal
“Closing a six-figure deal thanks to the techniques I learned at the Sales Bootcamp.”
25x his investment back, in four weeks
“I used my new product pitch in my next sales conversation — and it resulted in a direct sale. Within 4 weeks I got back 25 times my original investment.”
20x his investment, at the bootcamp itself
“I got back 20 times my investment right there, at the Sales Bootcamp.”
A €37,000 first coaching contract
“I sold my first coaching contract worth 37k EUR after 2 months.”
5 events, 50 tickets sold
“I've since put on 5 events, and all together sold 50 tickets. I'm already done with customer acquisition for the year.”
Say what someone wants more clearly than they can say it themselves, and they will connect you with the solution.
The rule the whole triangle rests on
- 1Tell us about the person
Roughly how old, and what he or she does all day. Not what you want to sell yet — that part comes last.
- 2Pick what rings true
A list of things this person might enjoy, and things that wear him or her down. Tick the ones that sound right.
- 3Choose the one thing they really want
Up to ten short phrases to choose from. You pick the one that would get real excitement — or at the very least a nod. That is your Bulls Eye: the one thing this person already wants, in their words, not yours. It goes in the middle, and everything else hangs off it.
- 4Download your pitch, and go use it
Your triangle, plus the six steps word for word: what to say, what to draw, and what to ask for at the end. Ten seconds to learn it. Then go and get a real yes from a real person.